Phronetic Mechanics
"Practical wisdom is concerned with action; such wisdom is concerned not only with universals but with particulars, which become familiar from experience." — Aristotle
"Practical wisdom is concerned with action; such wisdom is concerned not only with universals but with particulars, which become familiar from experience." — Aristotle
Phronesis is Aristotle's term for practical wisdom. It is gained through experience, and its aim is to guide action towards an ultimate goal.
In game design, the mechanics are what a player does: the actions they take while playing.
I'm Brian Alspach. For fifteen years, I've designed, operated and marketed learning games, competitions and educational programs built on phronetic mechanics: engaging experiences with impact-aligned mechanics that have helped guide millions of players and learners towards their ultimate goals.
As a member of the founding team at E-Line Media, an industry-leading games-for-impact publisher, I led projects, game franchises and educational programs that engaged millions of youth, built online and in-person communities of learning and helped realize the educational and impact objectives of non-profit, corporate and government partners.
Impact assessments (where we develop an impact-aligned vision and strategy); design; production management and operations of games-as-a-service.
Designing, building and operating learning programs and youth competitions. Specializing in interest-driven programs in STEM and the arts.
Digital strategy and execution; funnel optimization; competitions and events; earned media; channel strategy/development and more.
Reporting and analytics to instrument business processes and support all of the above.
Working on a project I might be able to help with? Let's connect.